by admin | Jan 26, 2023 | Uncategorized
RILA is proud to announce that our founder and CEO, Tsvetta Kaleynska, has been listed as one of the top social intelligence expert in The Social Intelligence Insider 50 Awards. Tsvetta Kaleynska has been recognized for her exceptional contributions to the...
by Tsvetta Kaleynska | Nov 4, 2022 | Uncategorized
Ask anyone, reputation and word of mouth are the most important factors of existing in an increasingly online and connected world. But it’s not something that’s set in stone. So, for example, if you want your branding to go from country music princess to pop...
by Tsvetta Kaleynska | Oct 28, 2022 | Uncategorized
The New York Stock Exchange has suspended all Twitter shares as Elon Musk completes his $44M purchase of Twitter. Musk confirmed ownership with a Tweet reading “the bird is freed,” reiterating his stance on freedom of speech. But what does this mean for the...
by Tsvetta Kaleynska | Oct 21, 2022 | Uncategorized
According to TikTok, 30% of its users are looking for brands to show their real side. As conscious consumerism increases, businesses are no longer able to opt in or out when it comes to transparency. Thanks to greenwashing and misleading marketing campaigns,...
by Tsvetta Kaleynska | Sep 16, 2022 | Uncategorized
Thanks to the likes of TikTok and Instagram, short-form video is taking over social media. As a result, your marketing strategy can no longer survive without it. As platforms fight to capture and maintain consumer attention, many are hedging their bets on video...
by Tsvetta Kaleynska | Sep 9, 2022 | Uncategorized
According to GWI, TV subscriptions could be in trouble. Returning to normal life after the pandemic means that staying in is no longer our only option. As a result, streaming services are once again having to compete for consumer attention. What’s more, rising...
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