LGBT History Month is an annual observance in the United States, the United Kingdom, and Canada. The month-long celebration aims to recognize and honor the achievements and contributions of lesbian, gay, bisexual, and transgender individuals throughout history. During LGBT History Month, there are events and activities to promote awareness and education about the history and culture of the LGBTQ+ community. These activities include lectures, film screenings, art exhibits, and other events that celebrate the accomplishments of LGBTQ+ individuals and raise awareness about the ongoing struggle for equality and acceptance.
In light of this, RILA GLOBAL CONSULTING analyzed online conversations around this historic month and uncovered interesting insights.
Over 154M impressions in less than a week
Discussions about LGBT historic month received 10.7K engagements online and reached the peak on 23/02/2023 with 229 mentions.
Hashtag #LGBTHistoryMonth appeared on average 219 times a day
Posts from English football clubs received outstanding engagement
In fact, Liverpool FC and West Ham United used social media to raise awareness about LGBT historic month.
Moreover, there are numerous online discussions revolving around making sports more inclusive
Over half of discussions came from United Kingdom
LGBT History Month was also celebrated publicly by UK local authorities
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