RILA GLOBAL CONSULTING analyzed online conversations about Tom Brady and his sports company TB12 from the 11th to the 17th of May, to uncover key trends and insights.

Tom Brady is an American professional football quarterback who has achieved great success throughout his career. His sports company, TB12 encompasses his personal philosophy on nutrition, exercise, and recovery, which he credits for his longevity and success in professional football. Brady promotes a holistic approach to health and performance, focusing on factors such as diet, hydration, sleep, flexibility, and mental conditioning. The TB12 method has gained popularity and includes products, services, and training programs aimed at helping individuals optimize their physical and mental well-being.

Almost 14K engagements in less than a week

Discussions about Tom Brady spiked on May 11th as online authors talked about Brady’s return to the Patriots. The news was met with excitement and enthusiasm from both fans and organizations.

Positive sentiment was overwhelming

Positive sentiment (16.2%) was generated when The Patriots announced a special game called ‘Thank You Tom Game”. Tom Brady’s TB12 company also captured the public by offering health and wellness services at the Wynn Las Vegas.

Negative sentiment was only 5.7% and mostly related to Tampa Bay Buccaneers’ expected failure to make it to the playoffs for the first time in six year.

Despite the overall positive sentiment, it is worth noting that 2 out of 10 of the top engaging content is related to Tom Brady’s TB12 Boston location which recently shut down.

78% of all discussions happened on Twitter

The New England Patriots’ tweet about Tom Brady’s highly-anticipated return has captivated and reached a vast majority of their devoted fans.

English conversations dominated

Spanish ranked as second most-used language to talk about Brady and his TB12 Sports company. 

Millennials had the most to say

Tom Brady’s football fanbase comprises a significant portion of Generation Y, with approximately half of the discussions originating from this demographic.

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