Delola is a newly launched cocktail brand by famous singer Jennifer Lopez. Delola prides itself on its from natural botanicals ingredients and is suitable for a gluten free diet.

Jennifer Lopez, also known as JLo, is an American singer, actress, dancer, and producer. Born in 1969 in New York City, she began her career as a dancer before transitioning to acting and music. With numerous hits and awards, she is one of the most successful and influential entertainers in the world. Recently, JLo launched her own cocktail brand Delola, meaning “From Lola” with Lola referring to the singer.

RILA GLOBAL CONSULTING analyzed online conversation around Delola from 5th – 11th of April to uncover key trends and insights.

Over 18K engagements in less than a week

Discussions about Delola spiked on April 6th as online authors discussed the launch of JLo’s cocktail brand.

Positive sentiment was overwhelming

Positive sentiment (50.6%) was driven by the support JLo received from fans. Many shared their excitement to try her new product, confirming their loyalty to JLo as a brand.

Negative sentiment was only 10.5% and mostly related to disappointment by authors who identified as parents of children who are fans of the singer.

Although the positive sentiment was predominant, 4 out of 10 of the most engaging content about Delola was criticism of JLo for promoting alcoholic consumption.

Twitter carried the most social discussing

English conversations were majority

Next, Spanish ranks as second most used language

Millennials had the most to say

In fact, half of the conversations were from Gen Y, representing the demographics of JLo’s fan base.

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