The Oscars, or the Academy Awards, is an annual awards ceremony that recognizes excellence in the film industry. RILA GLOBAL CONSULTING analyzed online conversations around the 95th Academy Awards, also known as Oscars 2023 and uncovered interesting insights about Oscar fan sentiment.

Nearly 426M impressions in less than a week

Discussions about Oscars spiked on 13/03 with 264K results and amounted to a total of 23M engagement.

India surpassed the US with most posts

Indian song became 4th most popular hashtag

Indian movie RRR and its soundtrack Naatu Naatu, which is also the first Indian song to win Best Original Song, became the most popular hashtag used on social media after the Oscars.

Compared to the scandalous Oscars 2022, this year viewers were much happier about the winners. Seven category winner Everything Everywhere All At Once is among the main reasons to contribute to the 60% positive sentiment of the ceremony.

9 out of 10 most engaging content come from TikTok

However Twitter was still the top data source

Gen Y contribute to more than half of conversations

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