Silicon Valley Bank Failure: Social Listening Analysis

Written by admin

March 13, 2023

 

Silicon Valley Bank (SVB) is a commercial bank that has its headquarter in Santa Clara, California. The bank also has additional offices in the United States, Europe, and Asia. SVB failure in 2023 has been one of the worst crises in the finance industry in the 21st century. In light of this, RILA GLOBAL CONSULTING analyzed online conversations around Silicon Valley Bank collapse, the largest bank failure in the US since 2008, and uncovered interesting insights!

 

Nearly 27M impressions in less than a week

Discussions about Silicon Valley Bank skyrocketed within just 4 days, amounting to an outstanding 12.6M of engagements online.

silicon valley bank social listening rila global consulting

 

Authors are extremely upset

There are numerous online talks about the financial and political implication of the collapse, which accounts for the 41.5% negative sentiment.

silicon valley bank social listening rila global consulting

 

Hashtag #SVB appears on average 13.2K times a day on Twitter

silicon valley bank social listening rila global consulting

 

Twitter is the top data source, but most engaging content comes from TikTok

silicon valley bank social listening rila global consulting

silicon valley bank social listening rila global consulting

 

English conversations are predominant

The English language conversation contributed more than 80% with 2M results.

silicon valley bank social listening rila global consulting

 

Half of the discussions are from by Gen Y

In fact, almost half of the online discussions belong to Millennials.

silicon valley bank social listening rila global consulting

 

Follow us for more insights.

Interested to find out what social listening can do for your business or organization?

Reach out to RILA today!

 

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