National Women and Girls HIV/AIDS Awareness Day starts on March 10th. It is an annual observation to raise awareness about the impact of HIV/AIDS on women and girls in the United States and around the world. This day also provides an opportunity to promote HIV/AIDS prevention, testing, and treatment, as well as to honor those who have been affected by the disease.

RILA GLOBAL CONSULTING analyzed online conversations around this special day and uncovered interesting insights.

Over 306K results in less than a week

Discussions about HIV/AIDS consistently received high engagement even before National Women and Girls HIV/AIDS Awareness Day, receiving 1.5M engagements online.

When it comes to NWGHAAD, sentiments remained highly positive

Tweets from female influencers gained highest engagements

Posts from a female TV correspondent and a female HIV physician helped raise awareness about NWGHAAD.

Other online influencers were governmental and non-governmental organizations whose mission is to educate and raise awareness about HIV/AIDS.

Twitter made up more than 90% of data sources

Gen Y made up more than half of online discussions

It is essential that we continue to educate ourselves and our communities about the impact of HIV/AIDS on women and girls. By doing so, we can work together to create a future where every woman and girl has access to the resources and support they need to prevent and manage HIV/AIDS.

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