World Encephalitis Day: Social Listening Analysis

Written by admin

February 22, 2023


February 22nd is the World Encephalitis Day. RILA GLOBAL CONSULTING analyzed online conversations around Encephalitis and uncovered interesting insights.

World Encephalitis Day aims to raise awareness about encephalitis, a rare but serious inflammation of the brain. In addition, the day aims to educate people about the causes, symptoms, treatment, and prevention of encephalitis and to promote better understanding and support for people affected by the disease. On World Encephalitis Day, people are also encouraged to share their personal stories, experiences, and knowledge about encephalitis on social media using the hashtag #WorldEncephalitisDay. The Encephalitis Society also organizes events and activities to raise awareness about the disease, including educational seminars, fundraising events, and community outreach programs.


Over 70M impressions in less than a week

Discussions about encephalitis received 134K engagements online and reached the peak on 22/02/2023 with 218 mentions.


Hashtag #WORLDENCEPHALITISDAY was used 165 times on February 22nd

Article from school teacher received highest engagement

Brigid Ward, a high school teacher, wrote an article on Huffpost about her battle with HSV-1, a virus that causes fatal encephalitis.



Other online influencers were organizations and charities whose mission is to raise awareness about Encephalitis.



Twitter was the top data sources

In fact, Twitter made up 77% of the data sources, followed by Online News with 9.4%.


Gen Y were most likely to talk about Encephalitis



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