2023 will be an exciting year for Pirelli, an Italian tire manufacturer and sole tire supplier for F1. RILA GLOBAL CONSULTING analyzed online conversations around Pirelli at the beginning of 2023 and uncovered interesting insights about Pirelli’s fan sentiment.

Over 50M impressions in less than a week

Discussions about Pirelli received 52K engagements online and reached the peak on 24/01/2023 with 132 mentions.

Discussions mainly revolved around the performance of Pirelli tires at F1, including the wet tires and the upcoming sixth tire compound. Some authors, however, raised concerns that Pirelli’s lack of competition at F1 has led to decrease in quality of the tires.

The hashtag #PIRELLI appeared on average 22 times a day

Online News made up almost one third of data sources

English conversations were predominant

The English language conversation contributed with more than one third with almost 3K results. Next in line were Italian and Spanish.

Most Gen Y has the most to say about Pirelli

In fact, almost half of online discussions about Pirelli are from by Gen Y (aged 25-34) and Gen Z (aged 18-24).

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