RILA GLOBAL CONSULTING analyzed online conversations around DHL, a German logistics company at the beginning of 2023, and found out interesting information about DHL customer insights.

Over 1.5M impressions in less than a week

Discussions about DHL received 53.3K engagements online and reached the peak on 13/01/2023 with 347 posts.

Overall, most discussions about DHL are presented with neutral tone, although occasional complaints about delivery service in New York (USA) and Munich (Germany) may have brought 13.2% negative sentiment around the brand.

The hashtag #HOTMAIL appeared on average 226 times a day

Twitter was the top data source

Twitter discussions accounted for more than one third of all the conversations about DHL. Online News and Forums came second and third.

English conversations were predominant

The English language conversation contributed more than half with almost 12.5K results. Next were German, Chinese and Spanish.

Most Gen Y use DHL services and support the brand

2.6K of the age group (25-34) talked about DHL, their services, and follow the brand; second in line were Gen Z (18-24) with 2.1K posts.

Interested to find out what social listening can do for your business or organization? Reach out to RILA today! And don’t forget to follow us for more insights.