Aramco is the world’s largest oil producer and a highly influential company in the global energy industry. Aramco’s brand perception varies depending on the stakeholder group. In light of this, we analyzed online conversations around this Saudi Arabian oil producer and uncovered interesting insights about Aramco’s brand perception.

Over 58M impressions in less than a week

First, discussions about Aramco received over 26K engagements online. Discussions also reached the peak on 30/01/2023 with 206 mentions.

People have been talking about Aramco’s partnership with Terra Drone, Japanese drone service provider, and the iktva 2023 Forum & Exhibition. This is the main reason which brought about 37.1% positive sentiment around the brand.

The hashtag #ARAMCO was used on average 220 times a day

Twitter was the main data sources

In fact, Twitter made up more than 66% of all the conversations about Aramco. Second of the chart was Online News with 16.9%, and Blogs with 8.2%.

English conversations were predominant

The English language conversation contributed with more than two third with 6.7K results. Next was Arabic with 9.2%.

Millennials talked about Aramco the most

In fact, almost half of online discussions about Aramco are from Gen Y (aged 25-34). 

Interested to find out what social listening can do for your business or organization? Reach out to RILA today! And don’t forget to follow us for more insights.