Emirates is a major airline based in Dubai, United Arab Emirates (UAE). It is one of the largest airlines in the world and operates a vast network of international flights to over 150 destinations across six continents. RILA GLOBAL CONSULTING analyzed online conversation around Emirates at the beginning of 2023 and found interesting information about Emirates customer insights.

Over 103B mentions in less than a week

Discussion about Emirates received more than 674K engagements online and peaked on 02/02/2023 with 2.3K posts

Overall, most discussions about Emirates are presented with a neutral tone, although occasional complaints may have brought 18.3% negative sentiment around the brand.

The hashtag #EMIRATES appeared on average 978 times a day

Twitter was the top data source

Twitter discussion accounted for more than half of all the conversations about Emirates, followed Online News.

Many Millennials talk about the brand

In fact, 21.6K of the age group 25-34 are vocal about Emirates, their services, and follow the brand. Second in line is Gen Z (18-24) with 13.9K posts.

English conversations were predominant

The English language conversations contributed more than half with almost 86.5K results. Vietnamese, Spanish and Greek followed next.

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