Crypto.com is a cryptocurrency exchange and platform that allows users to buy, sell, and trade a variety of digital assets. Amid economic disturbance, RILA GLOBAL CONSULTING analyzed online conversations around Crypto.com, a Singaporean cryptocurrency exchange company, and found interesting insights about the brand perception of Crypto.com.

Over 2.6B impressions in less than a week

Discussions about Crypto.com received 136.3K engagements online and reached the peak on 13/01/2023 with 619 results.

Crypto.com’s announcement that it will be cutting 20% of its labor force on January 13th, 2023 brought 11.5% negative sentiment around the brand.

The hashtag #CRYPTOCOM appeared on average 855 times a day

Twitter made up one third of data sources

In fact, Twitter discussions accounted for more than 70% of all the conversations about Crypto.com, with Online News with 27.1% following next.

English conversations were predominant

The English language conversation contributed more than 78% with almost 17.1K results.

Gen Y has the most to say

In fact, 2.3K of the age group (25-34) talked about Crypto.com on social media, followed by 1.8K of Gen Z.

It’s worth noting that amid economic disturbance, brand perception of crypto.com can change rapidly. This is due to the volatile nature of the market. Therefore, it’s essential to stay up-to-date on the current brand perception of crypto.com.

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