RILA GLOBAL CONSULTING analyzed online conversations around stock car racing at the beginning of 2023. We focused particularly NASCAR sentiment analysis of its fan.

NASCAR, the popular American motorsport, has a massive fan following that spans across the globe. Fans of this thrilling sport are often vocal about their favorite drivers and races, expressing their emotions and opinions on social media platforms such as Twitter, Facebook, and Instagram. NASCAR, sentiment analysis can help marketers, sponsors, and teams to understand how fans feel about a particular race, driver, or brand.

Nearly 66M impressions in less than a week

Discussions about NASCAR received 285.4K engagements online and reached the peak on 12/01/2023 with more than 1.4K posts.

American actor Frankie Muniz’s becoming full-time NASCAR driver and top-level driver Kevin Harvick’s retirement are among the main reasons that brought about the 31.7% positive sentiment on the topic.

The hashtag #NASCAR appeared on average 1.4K times a day

Twitter was the top data source

Twitter discussions accounted for more than 70% of all the conversations about NASCAR.

English conversations were predominant

The English language conversation contributed more than 91% with almost 52.6K results.

Millennials are interested in NASCAR

15K of the age group (25-34) talked about NASCAR on social media, making it the largest demographic to engage in content about stock car racing.

Follow us for more insights.

Interested to find out what social listening can do for your business or organization?

Reach out to RILA today!