LinkedIn prides itself on being the hub for B2B marketers and businesses. In their latest stats, LinkedIn has showcased its substantial growth in content, user base, and user engagement. The rise of LinkedIn is likely a bi-effect of Twitter’s recent controversies. 

While Twitter suffers mass boycott, LinkedIn has announced it is nearing one billion members and witnessed record engagement. More and more companies are choosing this platform to create content, generate leads and drive sales. In fact, LinkedIn has demonstrated positive results with their ad campaigns, with brand perception reported to be “higher quality”, “more professional”, “more intelligent”, and “more respectable”.

More than ever, people are choosing LinkedIn to engage in professional conversations and make connections. As a result, LinkedIn has become a perfect place for marketers to understand their audience and drive engagement. LinkedIn infographic shows that 96% of B2B marketers used LinkedIn to distribute their content over the last 12 months, and 80% put paid behind their content.

Finally, with a pool of over 850 million members from various professions, interests, job roles, and career paths, LinkedIn is set to be a reliable data source for social listening agencies. Using LinkedIn, social listening agencies can:

• Monitor industry trends through user-generated content
• Measure brand reputation by tracking mentions and sentiment
• Identify industry influencers 
• Gather information about a brand’s competitors and their marketing strategies.

Read more about LinkedIn’s newest stats in the infographic below

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