Who Is Wearing What? | Analysis of Apple Watch, FitBit, and Oura Ring

Written by admin

November 23, 2022

Expected to reach a value of $156bn by 2024, the wearable tech industry promises to revolutionize healthcare. RILA GLOBAL CONSULTING analyzed online conversations around three leading healthcare devices to uncover four key insights…

Our research compares over 116k results from the past week for:

  • Apple Watch
  • Fitbit
  • Oura Ring

 

 

1. MOST GEN X INTERESTED IN OURA RING

In addition to having the largest proportion of Millennial mentions, the Oura Ring also has the most appeal to consumers aged 55-64.

 

 

 

 

2. WOMEN PREFER THE APPLE WATCH

Though men dominate the conversation around all three devices, the Apple Watch is a clear favorite among female users.

 

 

 

 

3. FITBIT CUSTOMERS ARE LEAST SATISFIED

Although Apple Watch had the highest customer satisfaction, Oura ring came in second as customers recognized and praised the ring’s versatility and compactness.

 

 

 

4. OURA CUSTOMERS PREFER FORUMS

Whilst Apple Watch and Fitbit customers mostly use Twitter to discuss their products, Oura Ring users are more active on forums.

 

 

 

 

 

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