Social Listening Analysis | How Different Age Groups Celebrate Diwali

Written by admin

November 23, 2022

Diwali plate


We analyzed online conversations around Diwali from the past week to identify key trends among well-wishes from Gen Z, Millennial, and Gen X users. Social media listening helps us better identify what different target groups might prefer.




Almost a third of mentions for “Diwali” came from users aged 18-24, 17.5% of whom are students. “#Festivemelody” and “#diwalisong” are trending within the Gen Z conversation, indicating that music is of particular importance to these users.




Millennial mentions contribute to over 50% of all results. Our research revealed Family and Parenting are a top interest among this group. This is reflected on social media listening with both ‘friends’ and ‘families’ among key themes within the conversation, as many cite having celebrated with their nearest and dearest.




Whilst the two younger generations are certainly more vocal when it comes to well-wishing, Gen X mentions make up around 15% of the conversation. Though family is also a top priority for this group, key themes of ‘peace’ and ‘prosperity’ indicate this group celebrates most with optimism for the future.

RILA GLOBAL CONSULTING would like to take this opportunity to wish everyone a very Happy Diwali!

Follow us for more insights.

Interested to find out what social listening can do for your business or organization?

Reach out to RILA today!

Related Articles

Consumer Insights Analysis On Smirnoff – Famous Vodka Brand

Consumer Insights Analysis On Smirnoff – Famous Vodka Brand

  Smirnoff's speculated partnership with drag queen LaQueene certainly sparks conversation and debate among consumers. We analyzed online conversation around Smirnoff, a popular Russian vodka brand owned by British company Diageo, from 30th of April to 6th of...


Submit a Comment

Your email address will not be published. Required fields are marked *