As we expand our presence in the Middle Eastern market, RILA looked into the online conversation around SNB Alahli and its merger with Samba to find out what matters the most to voters.

FINDINGS OVERVIEW

RILA GLOBAL CONSULTING analyzed data between March 2021 and March 2022. During the analysis of social media, SNB mentions experienced several key peaks related to:

• NCB & Samba merger
• customers who experienced an issue with their account, including being locked out
• customer service-related
• key opinion leader articles around SNB

Samba merger contributed to negative customer sentiment as many struggled with their account transfer between banks

RILA’s study identified several key challenges for SNB consumers

SNB application was a hot topic for customers, especially those who transitioned from Samba

SNB ALAHLI AUDIENCE DEMOGRAPHICS

Download the full report here.

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