Right as we thought news about Gisele Bündchen and Tom Brady’s divorce was dying down, the ex-power couple got hit with a class action related to the FTX scandal. RILA looked into the online conversation from November 10th – 17th, 2022 on both topics.

OVER 390 BILLION IMPRESSIONS IN LESS THAN A WEEK

Discussions about Tom Brady and Gisele accounted for 26K posts in a week and received over 316K engagements online. The conversations about both celebs continue rising as the FTX scandal unfolds.

Sentiment shifted fast for Gisele and Brady week over week from 15% negative the week prior to 21.2% during the week of November 10th. While sympathetic fans were sad about their divorce during the prior timeframe, this week many expressed their frustration about Gisele and Tom’s partnership with FTX.

DIVORCE DISCUSSIONS DIED OFF AS FTX PARTNERSHIP AND LAWSUIT ANNOUNCED

MULTIPLE WALL STREET AND INVESTMENT ACCOUNTS TWEETED ABOUT TOM AND GISELE IN THE CONTEXT OF FTX

ENGLISH CONVERSATIONS WERE PREDOMINANT

TWITTER AND TV WERE THE TOP DATA SOURCES

Twitter discussions accounted for 60% of all conversations about Gisele and Brady, followed by TV.

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