Analysis of the discussions around the Barilla Lawsuit
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Written by admin

November 22, 2022

Barilla lawsuit

 

Leveraging 100 million+ websites, RILA analyzed online conversation around the Barilla lawsuit from October 2022.

DISCUSSIONS ON THE RISE

10.5K

 

SENTIMENT SAW A GROWTH IN NEGATIVITY

As the news about the lawsuit unfolded, negative sentiment for the brand doubled in just a few weeks with over 21.5% negative discussions over the last 7 days.

21.5% negative

 

TOP SOURCES: TWITTER DOMINATES

TIKTOK HAD THE HIGHEST REACH

online conversations

 

RILA GLOBAL CONSULTING can help brands navigate through difficult times by leveraging consumer insights live.

Reach out to us to find out more!


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