Analysis of the discussions around the Barilla Lawsuit

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November 22, 2022

Leveraging 100 million+ websites, RILA analyzed online conversation around the Barilla lawsuit from October 2022.

DISCUSSIONS ON THE RISE

10.5K

SENTIMENT SAW A GROWTH IN NEGATIVITY

As the news about the lawsuit unfolded, negative sentiment for the brand doubled in just a few weeks with over 21.5% negative discussions over the last 7 days.

21.5% negative

TOP SOURCES: TWITTER DOMINATES

TIKTOK HAD THE HIGHEST REACH

online conversations

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