Leveraging 100 million+ websites, RILA analyzed online conversation around the Barilla lawsuit from October 2022.
DISCUSSIONS ON THE RISE
SENTIMENT SAW A GROWTH IN NEGATIVITY
As the news about the lawsuit unfolded, negative sentiment for the brand doubled in just a few weeks with over 21.5% negative discussions over the last 7 days.
TOP SOURCES: TWITTER DOMINATES
TIKTOK HAD THE HIGHEST REACH
RILA GLOBAL CONSULTING can help brands navigate through difficult times by leveraging consumer insights live.
Reach out to us to find out more!