2022 US MIDTERM ELECTIONS PRELIMINARY READ

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November 22, 2022

As we prepare to find out the results of the midterm elections in the United States on Nov.8, 2022, RILA looked into the online conversation from November 1st – 7th, 2022 to find out what matters the most to voters.

OVER 2.8M MENTIONS IN LESS THAN A WEEK

The 2022 U.S. elections garnered a staggering volume of mentions in just 7 days with 71.4 trillion impressions of all digital discussions online.

 

 

The TikTok account of “Now This Politics” had the highest engagement per mention. With over 1.2 million engagements in 3 total posts, this account had a total potential reach of 8.7 million, making it the highest-ranked.

 

 

 

NEVADA VOTERS CARE ABOUT SOCIAL JUSTICE AND PRO-LIFE TOPICS

Our research identified that voters in the swing state of Nevada identified themselves as a supporter of social justice as hashtags such as #BlackLivesMatter and #MeToo emerged in the discussions. Pro-life hashtags and discussions accounted for 12% of the voters’ responses online.

MOVING ELECTION DAY TO FALL ON A SATURDAY RECEIVES SUPPORT FROM CELEBRITIES AND VOTERS

MILLENNIALS AND GEN Z CREATED THE TOP DISCUSSIONS
TWITTER IS THE TOP DATA SOURCE
Twitter (84%) was the top source for voters to connect with politicians and discuss pressing topics prior to election day. TV and Radio accounted for 7% of midterms chatter.

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Right as we thought news about #Gisele and #Tom Brady's #divorce was dying down, the ex-power couple got hit with a class action related to the #FTX scandal. RILA looked into the online conversation to find out how perceptions about them have been changing in the last month.

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Top 5 Things We Learned About Celebrity-Owned Alcohol Brands From Consumers

https://rilaglobal.com/2022/11/12/top-5-things-we-learned-about-celebrity-owned-alcohol-brands-from-consumers/

#consumerinsights #RyanReynolds #aviationgin #casamigos #lobos1707 #cincorotequila #teremana #indoggo #wildturkeybourbon #dusse #villaone #selvarey

Expected to reach a value of $156bn by 2024, the #wearabletech industry promises to revolutionize healthcare. We analyzed online conversation around three leading devices to uncover four key trends.

#AppleWatch #fitbit #ouraring #wearabletechnology #sociallistening #socialmedia

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As we expand our presence in the Middle Eastern market, RILA looked into the online conversation around Saudi National Bank and its merger with Samba to find out what matters the most to voters.
Read the full report: https://lnkd.in/eXeS-UT9
#sociallistening #saudinationalban

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