Celebrity-Owned Alcohol Brands Consumer Insights Report – Social media performance and consumer trends
RILA GLOBAL CONSULTING analyzed 10 celebrity alcohol brands in depth to understand their overall performance, competitive edge, and digital strategy. The report analyzes 818 Tequila Anejo, Teremana, Casamigos, Cincoro, D’Usse, Indoggo, Lobos Tequila, SelvaRey Rum, Villa One, and Wild Turkey Bourbon’s digital performance. This study is based on organic social media data between January and October 2022, covering the unprompted opinions of unique authors from all global markets. This data reflects consumer behavior, purchasing habits, brand preferences, and audience demographics deep-dive.
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