HOW SOCIAL MEDIA DATA INFLUENCED MERGERS AND ACQUISITIONS IN EUROPE
In order to properly evaluate companies that were front runners for M&A, a client consulted with RILA GLOBAL’s team on what will influence the demand for technology in the European market.
Our approach was simple – using API to plug in high volumes of data in the data warehousing tool of our client, we were able to analyze volumes, peaks, and trends in how users acquire technology. This helped us understand the attitudes that influence software/app demand across a few specific markets. Our data and research provided our clients with guidance on possible trends in the space and helped them make an informed decision about the frontrunners they had selected.