MANAGING FAKE NEWS AROUND THE IMPACT OF 5G TECHNOLOGIES WORLDWIDE
Our client, a global association, was interested in understanding the false content around 5G technologies that existed online on a global scale. Before heavily investing in marketing initiatives to combat fake news, our client needed a deep dive to better interpret the scale of the issue.
We worked closely with the organization’s PR & Communications teams in Switzerland to establish parameters for our study, priorities, and next steps. By using powerful Artificial Intelligence technologies and calibrated dashboards, our expert researchers analyzed millions of digital conversations worldwide. Using a triangulated approach, RILA GLOBAL combined various datasets and social analytics to uncover problematic domains, media sites, and bot authors.
RILA’s role in this study was crucial – not only did we help our customers understand the impact of online conversations around their brand, but our research was used to inform marketing investment efforts for 2020.