GLOBAL MIGRANT AND ASYLUM SEEKERS USE SOCIAL MEDIA TO SPEED UP THEIR PETITIONS

We had the privilege of conducting a research study for the largest humanitarian organization in the world, assisting them with understanding how migrants and asylum seekers act online.

Our client was seeking assistance with language testing for a marketing initiative they had planned and needed assistance understanding the voice of their consumers, global media focus, and trending topics. Our client was also interested in the impact of global events on the migrant communities who are currently in transit.

While we were not surprised that keywords such as “migrant” and “asylum-seeker” yielded a tremendous number of posts coming from forums and blogs, we were surprised to find out that petitioners themselves were online. RILA GLOBAL CONSULTING’s team was able to identify clear patterns in host countries, influencers among the asylum-seeking community, and patterned issues with refugee petitions.

Our client used the research to direct their global marketing strategy for 2020, to better invest their resources online, and to identify influential figures with high reach among migrant communities in specific geographical locations.

1. Identifying patient needs and preferences

2. Monitoring side effects

3. Improving clinical trial recruitment

4. Gaining a competitive edge

5. Improving customer service

Read more here: https://rilaglobal.com/2023/01/27/5-benefits-of-social-listening-for-pharmaceutical-research/

#pharmaceuticalresearch #sociallistening #socialintelligence

Discover the driving forces behind @Pirelli's online reputation through the power of social listening.

#pirelli #sociallistening #customerinsights #fansentiment #socialintelligence #f1

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RILA is proud to announce that our founder and CEO, Tsvetta Kaleynska, has been listed as one of the most influential professionals in The Social Intelligence Insider 50.

#technology #success #intelligence #leaders #socailmediamarketing #socialintelligence #sociallistening

We recently conducted a social listening analysis of DHL and uncovered some interesting trends and insights that will help the company improve its customer service and overall performance.

#DHL #SocialListening #Analysis #Insights #CustomerService

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