You would be surprised how much conversation takes place online about tampons and pads. While the purpose and usage of these products are pretty straightforward, our feminine care client struggled with overall market positioning and online voice.
Looking across three global markets, our expert team of researchers helped them understand the journey of their products. We uncovered unique tendencies competitor brands have over our clients and enabled them to regain their Share of Voice.
RILA’s team also carefully examined the consumption attitudes and behaviors of feminine care consumers – from the shelves in supermarkets to the final sale. By synthesizing audience behaviors across the three markets for our client, we were able to deliver an insightful and strategic report to direct our client. They used it to direct the global brand’s marketing initiatives in 2020, social media voice, and e-commerce positioning.

1. Identifying patient needs and preferences

2. Monitoring side effects

3. Improving clinical trial recruitment

4. Gaining a competitive edge

5. Improving customer service

Read more here: https://rilaglobal.com/2023/01/27/5-benefits-of-social-listening-for-pharmaceutical-research/

#pharmaceuticalresearch #sociallistening #socialintelligence

Discover the driving forces behind @Pirelli's online reputation through the power of social listening.

#pirelli #sociallistening #customerinsights #fansentiment #socialintelligence #f1


RILA is proud to announce that our founder and CEO, Tsvetta Kaleynska, has been listed as one of the most influential professionals in The Social Intelligence Insider 50.

#technology #success #intelligence #leaders #socailmediamarketing #socialintelligence #sociallistening

We recently conducted a social listening analysis of DHL and uncovered some interesting trends and insights that will help the company improve its customer service and overall performance.

#DHL #SocialListening #Analysis #Insights #CustomerService


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