WHEN BEER COMPANIES REINVENT THEIR PRODUCTS USING SOCIAL MEDIA

With hundreds of thousands of beers and various consumer tastes, the alcohol industry is always looking to reinvent itself. Our client, one of the largest beer producers in the world, was looking to understand what quality traits drive sales for them. The research study was used to inform their marketing efforts and product positioning. 

We looked at how people in the United States talked about their brands, competitors, and beers in general. Then we built out detailed comparisons between the beer types and further broke the discussion down per traits and consumer personas. 

We carefully examined the different ways people talked about the qualities of each type of beer and the associations with specific qualities. Assessing the differences, we were able to derive insights for our clients on specific beer attributes driving sales for them and brand associations that impact their sales cycles.

1. Identifying patient needs and preferences

2. Monitoring side effects

3. Improving clinical trial recruitment

4. Gaining a competitive edge

5. Improving customer service

Read more here: https://rilaglobal.com/2023/01/27/5-benefits-of-social-listening-for-pharmaceutical-research/

#pharmaceuticalresearch #sociallistening #socialintelligence

Discover the driving forces behind @Pirelli's online reputation through the power of social listening.

#pirelli #sociallistening #customerinsights #fansentiment #socialintelligence #f1

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RILA is proud to announce that our founder and CEO, Tsvetta Kaleynska, has been listed as one of the most influential professionals in The Social Intelligence Insider 50.

#technology #success #intelligence #leaders #socailmediamarketing #socialintelligence #sociallistening

We recently conducted a social listening analysis of DHL and uncovered some interesting trends and insights that will help the company improve its customer service and overall performance.

#DHL #SocialListening #Analysis #Insights #CustomerService

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