An organic food brand reached out to RILA GLOBAL CONSULTING seeking help understanding the benefits of TV advertising vs. digital news sites. The team had a limited budget for advertising and wanted to see which platforms would generate the most social buzz for them.
We examined closely the stories the team published online, as well as their digital “life” and buzz growth. RILA GLOBAL was able to show the client what emerging topics were generated by the stories, measure their advertising performance and provide business intelligence beyond the two stories. We identified that while TV advertising reached a wider audience for the brand, the buzz only lasted a few hours after initial airing. Our research informed the client’s digital content strategy and helped them make smarter budget decisions.