RILA GLOBAL CONSULTING partnered with one of the largest automobile clients to conduct a study exploring market shifts for hatchbacks. Our team collected large volumes of social media data to analyze for this Fortune500 client.
We segmented auto conversions globally into various categories and dove deeper into brand attribution for Honda, Toyota, Mazda, Mini, Ford Fiesta, Kia, Volkswagen and Chevrolet. We further used consumer behavior modeling to help their R&D team with their hatchbacks and our research was presented to C-level stakeholders. By understanding consumer behavior, perceptions and trends we were able to provide our client with valuable market insights and early indicators of the shifting consumer preferences.