We had the privilege of conducting a research study for the largest humanitarian organization in the world, assisting them with understanding how migrants and asylum seekers act online.
Our client was seeking assistance with language testing for a marketing initiative they had planned and needed assistance understanding the voice of their consumers, global media focus and trending topics. Our client was also interested in the impact of global events on the migrant communities who are currently in transit.
While we were not surprised that keywords such as “migrant” and “asylum-seeker” yielded a tremendous number of posts coming from forums and blogs, we were surprised to find out that petitioners themselves were online. RILA GLOBAL CONSULTING’s team was able to identify clear patterns in host countries, influencers among the asylum-seeking community and patterned issues with refugee petitions. Our client used the research to direct their global marketing strategy for 2020, to better invest their resources online and to identify influential figures with high reach among migrant communities in specific geographical locations.