You would be surprised how much conversation takes place online about tampons and pads. While the purpose and usage of these products are pretty straight forward, our feminine care client struggled with overall market positioning and online voice.
Looking across three global markets, our expert team of researchers helped them understand the journey of their products. We uncovered unique tendencies competitor brands have over our client and enabled them to regain their Share of Voice. RILA’s team also carefully examined the consumption attitudes and behaviors of feminine care consumers – from the shelves in supermarkets to the final sale. By synthesizing audience behaviors across the three markets for our client, we were able to deliver an insightful and strategic report to direct our client. They used it to direct the global brand’s marketing initiatives in 2020, social media voice and e-commerce positioning.