FINDING NEW MARKETS FOR A MONEY TRANSFERRING APP

We had the pleasure of working with a large financial institution seeking to uncover online global conversation around money transfers for companies including TransferWise, PayPal, Amazon, Revolut, Western Union, MoneyGram, TransferMate, among others.

Our client wanted to understand customer behaviors across various geographies, get a deep dive into the specific user desires and frustrations when it comes to money transfers (for both apps and web), and uncover new markets where they can penetrate easily.

RILA GLOBAL CONSULTING’s team of expert researchers examined thousands of digital conversations to understand the full customer decision-making process, as well as the customer journey. We were able to advise our client on where the most lucrative point of entry can be for them and we assisted with the creation of a holistic market penetration plan.  For more information, please reach out to us at info [at] rilaglobalconsulting [dot] com